Architekturzentrum Wien  
 

 
 
Student Competition Advertising Spot
Architecture and Urbanism in Southeast Europe

Cities like Istanbul, Athens, Thessaloniki, Warna, Skopje, Plovdiv, Zagreb or Belgrade are included in the region. Metternich even thought that the Balkans began on Rennweg in Vienna-Landstrasse. To accompany the exhibition 'Balkanology. New Architecture and Urban Phenomena in Southeast Europe' at the Architekturzentrum Wien, the Az W is holding a student competition on the topic.

THE CHALLENGE
Produce a 10 sec. advertising clip on 'Architecture and Urban Phenomena in Southeast Europe' in the form of either an animation or a sequence of images. The subject matter should be the Balkans, and both the exhibition 'Balkanology. New Architecture and Urban Phenomena in Southeast Europe' and the Architekturzentrum Wien should be mentioned (i.e. advertised).

BACKGROUND INFORMATION

With the exhibitions 'Bogdan Bogdanović. The Doomed Architect' and 'Balkanology. New Architecture and Urban Phenomena in Southeast Europe', the Architekturzentrum Wien has a focus on southeast Europe in 2009. The three best advertising clips selected by a jury of experts are to be shown in arthouse cinemas in Vienna for six weeks (9.10 – 19.11.09) to publicise the exhibition 'Balkanology' at the Az W.

Exhibition
Balkanology. New Architecture and urban Phenomena in Southeast europE
22.10.09 – 18.01.10
With the dissolution of the socialist economic system in former Yugoslavia and Albania informal building is emerging in the western Balkans that essentially represents an entirely new form of urbanisation. This poses the question as to the extent to which the pattern of these urban remodellings indicates a future development of the European town. The exhibition presents approaches taken by architects, urbanists and activists to these rapid processes of urban transformation, exemplified by projects in Belgrade, Zagreb, Kotor, Prishtina and Tirana. The exceptional but little known buildings of modern socialist Yugoslavia are positioned in a dialogue with these rapid processes of urban transformation.

The clips must contain the following:
  • The word 'Exhibition' + the title of the exhibition: Balkanology. New Architecture and Urban Phenomena in Southeast Europe
  • The duration of the exhibition: 22.10.09 – 18.01.10
  • www.azw.at
  • the Az W logo
  • name/s of the producer/s

    Submissions may only be made by the author/s of the work concerned (soundtrack + images). The person/s submitting work accept full liability should the rights of third parties be infringed. In making a submission, the sender is giving their consent for the work concerned to be published in the context outlined in the competition and/or in a context of the focus on 'Balkan 2009' (in cinema as an advertisement, and online).

    Deadline for submissions: Friday, 24.07.09
    The three best clips are to be screened in the cinema from 09.10 – 19.11.09
    Length of clip: 10 Seconds
    Data format:
    preferably QuickTime or avi
    PAL — real 16:9, HD 1920 x 1080 dpi

    Other resolutions are allowed but only in 16:9 format

    Or:
    A sequence of individual images
    Individual TGA or TIF sequences in native resolution (square pixels) HD (1920 x 1080 dpi). Other resolutions can be scaled up or down, as required.

    Please include a low-resolution version of each clip (QuickTime or avi file; max. width 720 pixels) with your hi-res submission, for viewing by the jury.
    Entries on DVD (please label the DVD with your name, address and film title) to:
    Architekturzentrum Wien
    Kennwort: Werbespot Südosteuropa
    Museumsplatz 1 im MQ
    1070 Vienna
    Austria

    Prize-winners
    The 10 best advertising clips will be shown on the Az W website and at the opening of the exhibition 'Balkanology'. In addition, the authors of the 10 best clips will win a year's free admission to the Az W.


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    Dates:
    Bogdan Bogdanović


    Downloads:
    LOGO for advertising clip


    Links:
    Balkan Spotlight At The Architekturzentrum Wien


    Information:
    Karoline Mayer
    Tel.: +43 (1) 522 31 15 - 28
    Fax: +43 (1) 522 31 17
    Email: mayer@azw.at

     
     
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