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Advertising Spots for the Exhibition 'Soviet Modernism'

As part of a seminar with a focus on current advancements in urban development in Central and East Europe (CEE), organised by the Institut für Städtebau, Landschaftsarchitekur und Entwerfen at Vienna University of Technology in the summer semester of 2012, a cooperation project with the Architekturzentrum Wien was undertaken.

Keywords for the seminar included: CEE, large-scale/small-scale development, post-socialist metropolises, modern Soviet architecture, urban transformations, urban acupuncture, 'kioskisation' and informal urban development

Alongside the theoretical introduction to the topic, in a practical exercise students produced a 10-second advertising spot based on the subject of the Az W exhibition 'Soviet Modernism 1955–1991. Unknown Stories' to be used to advertise the exhibition at arthouse cinemas during its run.

A total of 10 adverts are being produced, of which 2 (The Game & Postal Stamps) will be selected for cinema screening:

01_Red Spot on Soviet Modernism
(Eleonora Conzatti, Elena Batueva, Sandi Bozic)


02_Time to Go
(Lucia Serrano Jiménez, Elena Fiorio, Beatriz Marin Barquero, Iris Pablo García, Victoria Sánchez Santolino, Teresa Quero Velasco)


03_The Game
(Sabrina Jamnig, Anna Dobrova, Ramon Miarnau Serrano)


04_Postal Stamps
(Anton Putintsev, Iulia Danila)


05_Covered Mystery
(Fernando Diaz, Christian Fuchs, Viola Koci)


06_Unknown Stories
(Ana Branco, Helio Primo Soares, Marta Medynska, Lucas Pepin, Ece Almaç)

07_Flag Volume
(Simone Back Prochnov, Joao Pedro Crescente, Enrique Dominguez Villa, Juan Holguin Romero)

08_Unfocused Architecture
(Erika Tiblias, Eleonora Svegliati)

09 Light up the Darkness
(Ninoslav Ilic, Anja Topalovic, Goran Sibenik)


10_Arrival
(Simon Bolis, Carina Sacher, Michel Thibault)



Vienna University of Technology, Institut für Städtebau, Landschaftsarchitekur und Entwerfen
Summer Semester 2012
Seminar led by: Andreas Hofer (Assist. Prof.)
Title of seminar: Architecture, Constructions, Settlements
Module: International Urban and Regional Development


© Eduard Gabrielyan (CNA FPSR) 

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Team

Dates:
Soviet Modernism 1955-1991


Information:
Alexandra Viehhauser
Tel.: +43 (1) 522 31 15 - 27
Fax: +43 (1) 522 31 17
Email: viehhauser@azw.at

 
 
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